Rebuild a Brand on
The Shoulders of its People.

One of the oldest and largest hotel chains on the planet was in need of a brand refresh. With a master plan in place to begin fixing their properties but a reality that it would take years to get there, we found our new brand message in the true stories of the Sheraton associates. From bellmen to housekeepers, research told us that the lengths these associates have gone for their guests were beyond the expected. They go beyond—so their guests can, too.