Let’s Rise.
We created an integrated campaign with Westin Hotels that served as a reminder of all the obstacles that travel puts in between road warriors and their well-being and how Westin offers a haven from those distractions so that guests can stay in control while on the road and not just get up but rise.
We helped Westin Hotels to develop and launch ThreadForward. The global industry-leading initiative it takes a discarded bed linens from Western properties and upcycles them into pajamas for children Helping to improve the well-being of the world one pair of pajamas at a time.